Copy by Mac

Seven Points On What Is Social Media and
What Is So Great About It Anyway?


Three Quick Points On: 
Why Should I Consider Using A Copywriter?



By Mac Bull


  1. What is social media?

Social media these days is a term for the social media networks on the Internet.  Networks such as blogs, Facebook, MySpace and Twitter come to mind.  There are many others as well. YouTube is an example of social networking in video format, while the previously mentioned are text based.  However, this isn’t to say they can’t be connected or even overlap. They absolutely can.  For example, you could post a YouTube video or pictures on your text blog. There are many names for this networking: social media; social traffic; social networking; social traffic networking and the list goes on.  No matter what you call it, it all comes down to using these networks to reach many people on a global scale.

  1. Why should I care?


Reaching millions globally is impressive by itself.  If you are an entrepreneur, a small business owner, or even a Fortune 500 company, there is something in it for everyone.  For the entrepreneur or the mom and pop business, it puts you on a scale where you can run with the big boys.  If you are a major company, it’s an opportunity for you to reach millions more.

  1. How does it work?


Put yourself on social media and you can follow others who in turn will follow you.  Essentially you are creating a “virtual friendship”.  Since the person following you is likely to have others following them, chances are that members of their group may follow you.  You are now building a list.  Let’s say you build a list of 700 people.  On your post (a text submission of various lengths to the network) you send your readers to a link that sends them to your blog or website.  On your blog or website they find the product or service that you are offering.  Of those 700, what if 350 of them are looking for your type of product or service?  You’ve just had 350 target prospects visit your website as possible potential customers. Being the target audience, the chances of them using or buying your product or service are good.  If they are happy customers, they will come back.  Even if some are non-interested visitors, they could pass your information on to a friend.  And remember, this was all done with free advertising.

  1. Free advertising


You cannot advertise directly on the social network because networking is free to use for building Internet “friendships”.  So advertising is understandably not allowed.  However, as mentioned in the previous section you can surely post a link to a website, a blog or your own website.  To reiterate, you now have potential customers coming right to your door.  The website itself does the advertising and the social network site brings potential customers right to you.

  1. It gets even better


Forget about the business end for a minute and look at the fact that it’s fun to do.  It’s exciting because on a global scale, you are building relationships with people.  Now back to business. You have customers/clients that are also your Internet friends.  This means that you have established trust. When they come to your website, the visitors come with trust in their pockets.  This of course, makes it easier to sell.

  1. There are tested and effective ways to do this


The title pretty much says it all.  However, there are tactics you can use to help build relationships on these networks more quickly and effectively.  In Section 3, I mentioned the example of having 700 followers.  You can use the tested tactics to double, triple or in some cases drastically multiply your number of followers. Imagine having not 700, but 7,000 followers or 77,000 followers!  It truly happens.

  1. I want to do this; what do I do?


Go to Facebook, MySpace or Twitter and get started right away. Complete a simple and easy to follow “create an account” process.  If you have any trouble, you can click on the “help” or “contact us” buttons and you’ll be helped via e-mail.  You can also do a Google or Yahoo search, where you’ll find other less known networks but are fun and also great to join.  In your search engine findings, you will also find products that will teach you the techniques that I mentioned in Section 6.  I have a contact who is offering a significant discount on his material for a limited time at, which will get you started. There are others too, so go ahead and see what they’re all about.


Three Quick Points On: 
Why Should I Consider Using A Copywriter?

1. What is a copywriter?

Let’s first clarify that we are talking about a copywriter and NOT a copyright. A copywriter is a professional writer that companies, agencies, small businesses and even entrepreneurial individuals will hire. Copywriters are hired to write promotions such as flyers or brochures. Advertisements and web pages are products written by copywriters, as well as, blocks for catalogs. There are business-to-business publications, such as white papers, that copywriters will also produce. Clearly, most copywriters are writers, which means if you need a graphic or design, finding a graphic designer or using desktop manager is the way to go.  A copywriter’s expertise is words.

2. I went to school and can write myself

            Of course you are a smart and capable individual who can write your own report. But what happens when half your staff is out sick or is on vacation and you’re helping the secretary deal with in coming phone calls?  And if that’s not enough, there are a whole slew of other pressing jobs that require your attention. Yet you need to get that sales letter done before the week is out. There is no need to stress out and suck down that Alka-Seltzer to combat your upset stomach. Just hire a freelance copywriter to get the job done. Problem solved.

3. How do I know if the copywriter is the “right” one for me?

            So you are in the software market or own and run a pet hotel. No matter what your business niche is, there is a copywriter for you. If you contact a copywriter, but find that he or she is beyond your budget, that copywriter will know several other copywriters who can get the job done well and at the right price for you. Or, research copywriters’ websites online.  Many list their services and fees and have a contact phone number/e-mail address so they can easily be contacted. It really is a painless process. When you hire a copywriter who gets that sales letter done and you’re out of that jam, you may have found an angel who can be hired from time to time to suit your advertising needs.